Activating the Tools of Social Media for Innovative by Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

By Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

The use of social media instruments within the firm is increasing speedily and but, enterprises are nonetheless uncertain concerning the total price of this task and the way top to facilitate precious results. the point of interest of this e-book is, from a managerial perspective, the keep watch over of knowledge, the level to which such instruments can improve worker delight and the way most sensible to take advantage of social media instruments to realize particular results together with leading edge collaboration. As businesses flip to IT options as substitutes for face-to-face engagements, an figuring out of the social dynamics – how staff can top converse, locate and use details and generate motivation via computer-mediated actions is key. Lingering questions relate to the strategic use of those instruments; many huge businesses are utilizing Facebook-like purposes because of worker call for, yet will not be learning results comprehensively or handling strategies to create wanted results. This booklet fills this information hole via analyzing the method and result of a managed examine in businesses, one within the US and the opposite in China. In every one corporation “wiki demanding situations” have been brought to staff who have been supplied instructions to provide goal-oriented results. The publication study the consequences in every one case and recommend guidance for companies to accomplish “wiki-readiness” to help innovation and co-creation.

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Extra info for Activating the Tools of Social Media for Innovative Collaboration in the Enterprise

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Rather than taking a technological deterministic perspective on the use of social media, this brief takes a much more socio-technical perspective by identifying some of the social, organizational and technological barriers within organizations that stymie knowledge sharing and innovation can be overcome. This is a fertile cross-disciplinary research space of growing practical relevance. Innovation Challenges and related activities are growing in popularity on the business and societal level, yet understanding of the dynamics and how to maximize value still remain unclear.

1007/978-3-319-03230-6_5, Ó The Author(s) 2014 25 26 5 Contributions study thus contributes to an understanding of a rapidly growing activity (use of online tools to support innovation) which is taking several forms: competitions, internal wiki-based discussions, challenges and community collaborations among others. The traditional social activities of innovation that often involve only a small selected group in a closed environment has been criticized as lacking in the speed, flexibility and inclusiveness needed for the future enterprise to both effectively respond to new sources of ideas and to respond to complex problems.

Rather than taking a technological deterministic perspective on the use of social media, this brief takes a much more socio-technical perspective by identifying some of the social, organizational and technological barriers within organizations that stymie knowledge sharing and innovation can be overcome. This is a fertile cross-disciplinary research space of growing practical relevance. Innovation Challenges and related activities are growing in popularity on the business and societal level, yet understanding of the dynamics and how to maximize value still remain unclear.

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